The Sturgis Motorcycle Rally is an American motorcycle rally held annually in Sturgis, SD. Come be a part of one of the largest and longest-running motorcycle rallies, bringing hundreds of thousands of motorcyclists to the Black Hills.
The town of Sturgis and the surrounding area bustles with campers, bikers, on-lookers and everything in between. The rally draws vendors and food trucks from around the country to downtown Sturgis. Walking Main and Lazelle streets in Sturgis is nothing short of an adventure. Here, you can catch some of the biggest characters and craziest custom bikes.
If you don’t already know what the Rally is, it’s one of the biggest motorcycle rallys in the world, held right here in Sturgis, SD. It all started back in 1938 and since then has welcomed motorcycle enthusiasts from across the globe and really is a unique experience you can’t find anywhere else. This coming year it’s being held on August 9 – 15, 2021 with the largest estimated attendance around 600,000 people. A few things you can find in the area during the Sturgis Rally:
- Concerts – Biggest names in Rock, Classic Rock and Country Music
- Hill Climbs
- Drag Races
- Poker Runs
- Amazing Food
- Endless Entertainment
A motorcycle ride through the Black Hills and Badlands is a thrilling experience with fantastic scenery. From north to south and east to west, the entire region is dotted with epic rides. For skill-rated scenic rides, view or download the Black Hills Motorcycle Map.
Check out all the concerts and special events held throughout the region during rally week, as well as pre- and post-rally events.